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What is franchising?

In simple terms, franchising is a business model and a business strategy that can be used to grow customers and market share. By forming a strategic alliance around a marketing system, franchisors and franchisees work together to create an image in the minds of their customers about how the company’s products and services can help them. A franchise (or franchising), in other words, is a way of distributing products and services in different markets. There must be a franchisor, who establishes the brand’s trademark or trade name and a franchisee, who pays a royalty and a set-up fee, for the right to do business under the franchisor’s name and system.

 

 

Key elements of franchising

There are essential elements that outline the structure of this specific business model.

The cornerstone of any franchise is the know-how developed within that system.

The franchisor’s know-how defines the value of the business proposition and makes a franchise business replicable and transferable to independent entrepreneurs working at arm’s length from the franchisor.

 

The cornerstone of any franchise is the know-how developed within that system.

The franchisor’s know-how defines the value of the business proposition and makes a franchise business replicable and transferable to independent entrepreneurs working at arm’s length from the franchisor.

 

Franchising with MBE

Thanks to decades of experience, an established brand and a network made up of competent professionals, Mail Boxes Etc. can offer a consolidated format and an international network to help companies and consumers face everyday challenges in the logistics, e-commerce and communication sectors.

From the first Corporate Center that opened in Italy back in 1993 up to today, the MBE Network has expanded to over +1800 MBE Service Centers in 45 countries.

Each day, hundreds of passionate MBE entrepreneurs live the #PeoplePossible mission: to create custom-made solutions that transform clients’ professional and personal challenges into achieved goals.

Diversity & Inclusion in MBE

Our business model is based on people. That’s why we say we are #PeoplePossible. Diversity and inclusion are essential drivers for MBE innovation and progress of our business model. Our entrepreneurial and collaborative spirit is enhanced when many different people, perspectives and backgrounds are aligned toward achieving MBE’s purpose.